Product Thinking Makes the Work Smarter. Design Craft Makes the Strategy Real.
I work across Growth PM, UX, and DesignOps in B2B and B2C SaaS. The disciplines are distinct. The outcomes are shared.
Where Strategy Meets Craft.
Each capability is built to work together, not in isolation.
View All WorkGrowth Product Management
I have led PLG transformations, self-serve platform builds, and executive-level business case presentations that changed how companies go to market. I own the roadmap, the revenue outcome, and the experience.
UX and Product Design
From early-stage wireframes to production-grade design systems. I design for trust, clarity, and conversion, including complex data environments where users have to make confident decisions under uncertainty.
Growth Marketing and Web
Programmatic content ecosystems, CMS governance, landing page optimization, and conversion architecture. I have built and run the full web acquisition layer, not just the visuals.
Design Operations
From team scaling and vendor management to component libraries and budget governance. I have built the operational infrastructure that lets design teams move faster and maintain quality as they grow.
Good Design Is Not Enough on Its Own
That gap between craft and growth is where I work. Every decision is instrumented, measured, and tied to outcomes.
Behavioral Analytics
Pendo, Amplitude, Mixpanel, Hotjar, GA4
Experimentation
A/B testing, multivariate experiments, conversion rate optimization
Attribution and Reporting
Funnel tracking, cohort analysis, executive dashboards, Tableau
Drive Revenue and Growth, Not Just Deliverables.
I do not execute isolated tasks. I operate at the intersection of design, product strategy, and growth, building connected systems that move metrics.
01
Understand the Problem
I start with behavioral data, user research, and business context, not assumptions.
02
Align Design to Outcomes
Every experience decision is grounded in what users need to do and what the business needs to happen.
03
Build the Feedback Loop
I instrument, measure, and iterate, treating experimentation as a core design practice, not an afterthought.
04
Scale What Works
Systems, standards, and documented decisions that teams can build on, not work that has to be redone every cycle.
You Do Not Need More Deliverables. You Need a System.
Most companies add designers, campaigns, or tools without fixing what connects them. I bring end-to-end ownership into a single coherent practice so every part of the experience works toward the same outcome.
View My Work Get in Touch- PLG strategy and self-serve experience design
- Behavioral analytics and funnel instrumentation
- Design systems that scale across product lines
- Programmatic SEO and content ecosystem architecture
- Cross-functional stakeholder alignment and executive storytelling
- Vendor and budget governance for design operations
See Where Your Product Experience Is Falling Short.
I will review your current product, web, or conversion flow to identify where users are dropping off and where the biggest opportunities are.
Let's Talk