Building experiences that drive growth. Let’s work together.
I work across Growth Product Management, UX and Product Design, Growth Marketing and Web, Design Operations, Brand Design and Print Production, and Art and Illustration. Each engagement is shaped around your specific problem, not a standard deliverable list.
Build the Product Motion That Drives Revenue.
I work at the intersection of product strategy, user behavior, and business outcomes. I define the roadmap, lead cross-functional execution, and own the metrics that matter.
PLG Strategy and Implementation
End-to-end product-led growth design covering self-serve funnel architecture, trial experience, in-product upgrade paths, and activation loops.
Product Roadmap and Prioritization
Structured roadmap development tied to business objectives, user research, and revenue impact. Includes executive presentation and stakeholder alignment.
Funnel Analysis and Optimization
Identification and resolution of conversion gaps across acquisition, activation, retention, and expansion using behavioral data and structured experimentation.
Business Case Development
Executive-level business case preparation for product investment decisions, including market sizing, competitive framing, and financial modeling.
Pricing and Packaging Strategy
Subscription model design, tier architecture, and upgrade flow UX informed by behavioral analytics and cohort analysis.
Cross-Functional Leadership
Alignment and coordination across product, engineering, design, marketing, and sales. Covers sprint planning, QA oversight, and launch management.
Design That Converts, Not Just Impresses.
From early discovery through production handoff, I design experiences grounded in user behavior and business intent. That includes complex data environments, enterprise workflows, and consumer-facing growth surfaces.
UX Research and Discovery
User interviews, behavioral analysis, journey mapping, and heuristic evaluation to establish a research foundation before any design decisions are made.
Interaction and Interface Design
Wireframes, prototypes, and high-fidelity UI for web and mobile with particular depth in data-heavy B2B environments where clarity drives decision confidence.
Design Systems and Component Libraries
Scalable design systems with documented components, usage guidelines, and governance frameworks. Built to serve teams over time, not just individual projects.
Onboarding and Activation Design
First-run experiences, empty states, tooltips, and guided flows that reduce time-to-value and improve early retention for SaaS products.
Usability Testing and Iteration
Structured usability testing, session recording analysis, and A/B test design to validate and improve design decisions post-launch.
Front-End Design Implementation
HTML, CSS, JavaScript, and React. Close enough to code to work directly with engineers and reduce design-to-development translation loss.
Turn the Website Into a Growth Channel.
I build and govern the full web acquisition layer: content systems, landing pages, SEO strategy, and CMS infrastructure. The goal is always traffic that compounds into pipeline, not just pageviews.
Programmatic SEO and Content Architecture
Large-scale content ecosystem design covering schema, taxonomy, templating, and CMS infrastructure for building organic traffic at scale without proportional production cost.
Landing Page Optimization
Conversion-focused landing page design and testing covering message-to-audience alignment, CTA hierarchy, and form optimization across paid and organic campaigns.
HubSpot CMS Ownership
Full HubSpot CMS build and governance across component libraries, templates, workflows, and marketing automation. Includes Breeze AI and Make.com integrations.
Persona-Based Audience Frameworks
Structured audience segmentation from persona definition through content mapping and conversion path design, aligned to web experience and buyer intent.
Conversion Rate Optimization
Systematic CRO across the web funnel including behavioral tracking setup, hypothesis development, A/B test design, and iterative optimization based on results.
Web Analytics and Attribution
GA4, GTM, and Tableau dashboard setup for full-funnel attribution connecting web behavior to pipeline contribution and revenue outcomes.
Build the Infrastructure That Lets Design Scale.
Design Ops is the operational layer that determines whether a design team compounds in value or stays stuck in delivery mode. I have built this infrastructure from scratch: team, process, tooling, and governance.
Vendor and Agency Management
External developer and agency partnership management including SOW development, quality governance, budget oversight, and performance accountability across multi-year engagements.
Budget and AOP Governance
Annual operating plan development, budget tracking, and vendor spend governance. I have managed this using Coupa and standard financial reporting for design and marketing functions.
Process and Workflow Design
Design workflow development covering intake processes, sprint integration, review cadences, and cross-functional collaboration protocols that reduce friction and improve output quality.
Tooling and Platform Selection
Design tool stack evaluation and rollout across Figma, Pendo, Gainsight PX, Make.com, and analytics platforms. Includes team enablement and adoption planning.
UX Maturity Assessment
Evaluation of current design function maturity across people, process, tooling, and organizational influence. Delivered as a structured roadmap for moving from execution layer to strategic function.
Brand Identity and Print That Works at Every Scale.
Rooted in a BFA in Graphic Design and Printmaking, I bring formal craft training to brand identity, marketing collateral, and high-visibility experiential work. From trade show floors to printed sales materials, the work holds up at any size.
Brand Identity and Visual Systems
Logo design, typography selection, color system development, and brand guidelines that establish a consistent visual language across digital and print touchpoints.
Trade Show and Experiential Design
Booth design and large-format environmental graphics for trade show and conference presence. Covers concept through print-ready production files at any scale.
Marketing Collateral and Sales Materials
Brochures, data sheets, case study layouts, presentation decks, and leave-behinds designed for print production with press-ready file delivery.
Packaging and Label Design
Product packaging and label design with full production specifications: dielines, color profiles, and print vendor coordination from concept to finished goods.
Typography and Layout
Editorial layout, publication design, and typographic system development informed by formal print training and production experience across offset and digital print workflows.
Print Production Management
End-to-end print production oversight including vendor selection, preflight, proofing, and quality control. I work directly with print vendors to keep schedules and budgets on track.
Original Work with a Point of View.
With a BFA in Graphic Design and Printmaking and a foundation in fine art practice, I bring illustration and original artwork to projects that need something beyond stock. The work draws on printmaking, drawing, and digital media.
Editorial and Conceptual Illustration
Custom illustration for editorial, marketing, and brand contexts. Work ranges from precise technical drawing to expressive conceptual pieces built around a specific brief.
Icon and Visual System Design
Custom icon sets and visual language systems for products, brands, and publications. Designed for scalability and consistency across digital and print environments.
Printmaking and Fine Art
Original fine art prints across screen printing, relief, and mixed media. Available for commissions, limited edition runs, and exhibition. Awarded the Charles Logan Smith Award for Excellence in Design, Ohio University 2007.
Digital Illustration and Art Direction
Digital illustration for marketing campaigns, product UI, and brand storytelling. I also provide art direction for projects that need a senior creative eye on illustration sourcing and style consistency.
Pattern and Surface Design
Repeating pattern and surface design for print, apparel, packaging, and environmental applications. Rooted in printmaking process with production-ready file delivery.
How Engagements Work
I work as a senior individual contributor, embedded in your team or operating independently, with direct access to stakeholders and the autonomy to move fast.
Embedded IC
Integrated directly into your product or marketing team. I attend standups, own deliverables, and operate like a senior hire without the overhead of a full-time role.
Project Engagement
Scoped to a specific outcome such as a PLG redesign, a content ecosystem build, or a design ops audit. Comes with defined deliverables, timeline, and success criteria.
Advisory and Strategy
Ongoing strategic input for growth, product, or design leadership. Structured as regular sessions with access between calls for fast-moving teams.
Ready to Talk Through a Project?
Every engagement starts with a conversation about the problem. If you have a clear outcome in mind, or just a growing sense that something in your product or web experience is not performing, that is enough to get started.
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